White Duck 7010 by Sherwin-Williams Factual Color Review

Paint Blob White-Duck-Sw-7010
Tap for Samplize Peel & Stick Sample
White Duck SW 7010 Colorography

What is the Color Category?

Light Near Neutral because of its Value of 8.83 and Chroma of 0.87. Too much color and too dark to fit in the white or off-white category.

As far as hue family, it sits at 1.70 Yellow which, as you can see on The Color Strategist Color Wheel, is over near the Yellow-Read (orange) hue family. So we know to be on the look out for the Yellow-Red hue family to influence how White Duck shows up, possibly with peachy or even pinkish overtones.

First, let’s be clear, how White Duck shows up depends on the light and other colors around it – that’s true interior and exterior. Exterior and rooms with abundant natural light,  it’s more likely to show as a perfectly neutral light near neutral with no discernible hue bias; just a warm, light, airy and pale, muted beige.

But there is the potential – especially interior – to see moments of peachyness. Since you’re aware of it, you can look for it when you put up your Samplize peel and stick sample to test it in your space.

Some might see it as warm and rosy while others might not care for the shift. 

How can we so clearly and concisely categorize color of whites and off-whites? Because we have hue, value, chroma and LRV color notations that describe what colors look like. So, we can easily eliminate confusion and chaos. Making the task of sorting and categorizing paint colors fun and an absolute pleasure:

Value 9.12 to 10.00
Chroma less than 0.55
Value 9.12 to 10.00
Chroma 0.55 to 1.15
Light Near Neutrals
Value 8.12 up to 9.12
Chroma 0.1 to 1.00
Near Neutrals
Value 0.1 up to 8.12
Chroma 0.1 to 1.00
Paint Color DNA Table Preview 2024

Get Hue, Value, Chroma and LRV for Paint Colors

Our Color DNA Table has notations for thousands of colors from major brands including Farrow & Ball and Magnolia Home!


In context of its Hue Family neighborhood, 2 Y, on The Color Strategist Color Wheel. The pink arrows point to where it fits in among the other colors according to its Value of 8.83 rounded to 8.88 and Chroma of 0.87 rounded to 0.75.

Hue Family White Duck SW 7010


click to go to Pinterest board

0 thoughts on “White Duck 7010 by Sherwin-Williams Factual Color Review”

  1. Hi Lori,
    I think I’ve read almost every blog you have on here; learning about color like this has been so fascinating. I found you (gratefully) in frustration because I thought SW White Duck was going to be the ideal color for my wall. However, it is not. It is too yellow on the walls. I am hoping my order of new lightbulbs comes today so I can get a better read.
    My question is — is it better to find a color that is the same Hue Family as White Duck, but “with more gray” or move to a color on the other side of the Yellow spectrum altogether? And then, how do I go about doing that since finding a spot on the color wheel that works and then finding an actual paint color that matches it seems like a shot in the dark?
    Thank you so much for your help,
    Liz Brown

Leave a Reply

Scroll to Top