Color Freak

Lori Sawaya Color Strategist

Hello! I’m Lori Sawaya.

Whether it’s paint, wallpaper, materials, textile selection or other finishes, interior or exterior, I will guide you to the right colors for your project.


My super power is I have an immense capacity for digesting complex concepts and theories and transforming them into clear and actionable ideas and strategies. I excel in sorting out chaos and identifying key threads that need to be pulled in order to unravel complicated problems. Reweaving those threads in to simply beautiful and beautifully simple solutions is my happy place.

The perfect 50% creative and 50% scientific job for my super power didn’t exist. So, I created it. I am a Color Strategist. What that means is my color design process is science based and I know how to use special color measurements (think of it as color DNA) to help homeowners and property managers choose the perfect colors. 

Scroll to Top

Am I seeing this color right?

You can stop second guessing what you think a color looks like.

The Color Strategist Color Wheel is an invaluable color tool that tells you what hue family a color belongs to.

Get the color wheel, plus instructions for how to use it for FREE when you subscribe to The Land of Color.

The Color Strategist Color Wheel by Lori Sawaya