Lori Sawaya, Color Strategist

Who me? (some background info)

Hello! I’m Lori Sawaya.

My super power is I have an immense capacity for digesting complex concepts and theories and transforming them into clear and actionable ideas and strategies. I excel in sorting out chaos and identifying key threads that need to be pulled in order to unravel complicated problems. Reweaving those threads in to simply beautiful and beautifully simple solutions is my happy place.

The perfect 50% creative and 50% scientific job for my super power didn’t exist. So, I created it. I am a Color Strategist. What that means is my color design process is science based and I know how to use special color measurements (think of it as color DNA) to help homeowners and property managers choose the perfect colors. Whether it’s paint or other finishes, interior or exterior, I guide my clients to the right colors for their project.

Many are shocked to learn that you can measure color; that we can quantify how we see and experience color.

I began my career in color more than 25 years ago as a graphic designer. I managed to talk myself into a job for which I was not totally qualified. Not many people were because it was the early 90’s and full color printers had just been released to the mass market – no one knew what this new era of color had in store. What I did know for sure was the art department where I worked was getting new systems and color printers and I wanted in.

Immediately I was obsessed with the color management aspects of my job. I was lucky because the training was best-in-class and equipment state-of-the-art. I quickly learned how color really works and got to put my hard-earned color expertise into practice every day. After more than a decade in that job, I decided it was time to try something new. Inspiration came while Al, my husband, and I were building our first house.

Architectural Color Design and Specification was my new gig.

Color Education Course Creator

It was 2004 and immediately upon my entry to the architectural coatings and color design world, I noticed the industry was devoid of color experts.

It wasn’t like the graphic design industry where there is an abundance of qualified color gurus who are highly skilled and knowledgeable about the art AND science of color.

As the years went by and nothing improved on the color education and color consultant certification front, my path in color grew more clear. I realized that I couldn’t wait for someone else to revolutionize how color consultants specify color to include color science; I needed to do it myself.

So, in 2016 I launched my first color training course platform, Camp Chroma.

In 2017, I again launched a new course called The Four Pillars of Color.

How Camp Chroma is Different – 100% Focus on Color

The true point of differentiation for Camp Chroma is that my job has always put color first. Color knowledge and expertise has always been #1.

I wasn’t an interior decorator first. I wasn’t a fine arts major first. I was a faux finisher first. I wasn’t a color trend forecaster first. I wasn’t in sales and marketing first. I wasn’t a home stager first.

…and THEN decided to create a color course as an afterthought.

Nope.

Color and understanding how it works has always been first for me.

And that is a big factor in what makes my color program the best and remarkably different from all the other color courses you have to choose from.

What Makes Camp Chroma Special – Immersive Deep Dives into Color

If you’re serious about color, then you’re in the right place.

Because when it comes to how color really works, I take color seriously too.

And it’s reflected in the quality of my curriculum and the best-in-class sources and references I used to create it.

I get that color should be fun, creative, free – there should be a sense of abandon and whimsy and playfulness in your creative zone.

There are hundreds, maybe thousands, of trainers out there who want to help you further develop your creativity and improve upon decorating skills. Not to mention all the business coaches and mentors promising to show you how to streamline your processes and make more money.

However, nobody but me can take your technical understanding of color from designer to expert, average to extraordinary.

Camp Chroma is the ONLY color training resource of its kind.

I’ve had my fair share of fun with color:

• CEO and Creator of Camp Chroma™ Color Training Programs
• Certified Architectural Color Consultant
• Recognized Authority on Color Order Systems
• Noted Expert on LRV (Light Reflectance Value)
• App Designer of LRV Guru™
• Inventor of SwatchRight™ Paint-Peel-and-Stick color sample decal
• Author of “Color Secrets Unlocked” Series
• Color Designer of the “Color Legends” palette including Haint Blue
• VP and Website Chair for the *IACC-NA 2011-2013

Color Strategist and *IACC-NA certified color expert specializing in architectural color consultation, color order systems, and colorimetry. Favorite color systems are Munsell, NCS, and The Master Palette found at The Home Depot.

*IACC-NA is the International Association of Color Consultants and Designers North America