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HUE – tells you core hue characteristics. It comes directly from a color’s DNA. Easy and accurate. Call it Hue Family.

VALUE – tells you how light or dark a color looks. That’s why the scale is made up of eye icons.

CHROMA – tells you how much color. Albert Munsell coined this term to organize color into strong and weak categories. Color is either strong and looks colorful or weak and looks more neutral. Click to learn more about Chroma.

– is a quantity expressed in a %. Tells you how much light a color reflects and conversely absorbs. It’s about luminance and brightness. That’s why the LRV scale is made up of sunshines. LRV does not indicate anything about: depth, grayness, muted, vivid or dull.


Value shows you on a grayscale of eye icons how the LRV quantity will be perceived – how it looks.

It describes how the quantity of light (LRV) reflected from a surface compares to that reflected by black (0%), white (100%) and various steps of neutral grays in between.

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