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Stop Spinning. Start Choosing.
The Paint Color DNA Table makes finding the right paint color foolproof — no more guessing, wasted samples, or chasing undertones that don’t exist.
Subscribe for $14.97/month Or Save 15% — $149/yearWhy the Paint Color DNA Table Exists
You’ve crowd-sourced opinions. Read endless “color review” blogs. Bought bundles of peel-and-stick samples that all looked off the second you held them up.
That’s because none of those methods help you understand what a color is — or how it actually relates to your finishes, lighting, and style.
The Paint Color DNA Table gives you the missing context. With measurable color data at your fingertips, you’ll finally see how hue, value, chroma, and LRV define how a color will look and behave — before you ever pick up a chip.
Choosing Color is Hard — We Make it Easy!
Most people aren’t comparing colors — they’re just shuffling samples around, trying to see an “undertone” someone online told them should be obvious. That’s not strategy. That’s visual gymnastics.
And the cost of getting it wrong?
💸 $250+ wasted on samples
🕓 Hours lost researching opinions
🎨 A stack of colors that don’t relate to anything in the room
The Paint Color DNA Table solves this. It turns color selection into a system — one where you’re not just picking a paint color, you’re making an informed decision based on color DNA.
What You Can Do Inside the Table
- ✅ Compare colors side-by-side by hue, value, chroma, and LRV
- ✅ Find colors like your favorite — only lighter, darker, or softer
- ✅ Filter by LRV to match design goals (even brands that don’t publish it)
- ✅ Explore nearly 17,000 curated colors across all major brands
- ✅ Save time and money by skipping bad samples that were never a match
It Works Because Color Behaves Predictably
Paint colors behave predictably when you understand their DNA. This tool lets you align paint colors to the fixed finishes and important elements in your space — so every color feels intentional and in sync.
It’s the closest thing to foolproof color you can get. Because when the data fits, so does the color.
Who Uses the DNA Table
- 🏡 Homeowners tired of second-guessing
- 🌼 Interior designers who need quick clarity
- 🎨 Color consultants building pro palettes
- 🛒 Paint store staff helping customers every day
If color is part of your job (or your life), this tool puts confidence back in your hands.
What Users Are Saying
“This is my second time using it, and I feel confident I have the right paint color. Thank you.” — Kim Higginbotham
“I was able to narrow down the shade of gray I was looking for. So helpful.” — Sharon Shah
“Helped me understand color in general. So grateful.” — Heidi Burns
“The DNA Table helped me refine chroma and value and zero in on a smaller range of paint colors. Will def use again!” — C Pf
“I love comparing colors across and within brands mathematically.” — Katharyn Vreeland
Choose Your Subscription
| Plan | Price | Details |
|---|---|---|
| Monthly | $14.97/month | Cancel or pause anytime from your dashboard |
| Yearly | $149/year | Save $30+ and skip the monthly charge |
Immediate Access
You’re in full control — no email hoops or complicated forms. Just go to:
Main Menu > Paint Color DNA > Manage Subscription
What’s New — and What’s Coming
- ✅ Full BEHR collection added
- ✅ Little Greene + Martha Stewart (Fine Paints) now live
- ✅ HEX column on the way
- ✅ Updated interface and layout for easier browsing
- ✅ New colors added weekly
Brands include: Backdrop, BEHR, Benjamin Moore, Color Is, Dunn Edwards, Farrow & Ball, Magnolia Home, PPG, Restoration Hardware (archived), Martha Stewart at Fine Paints of Europe, RomaBio, Sherwin-Williams
Ready to Skip the Guessing Game?
Join thousands of designers, consultants, and smart DIYers who use the Paint Color DNA Table to make faster, smarter, foolproof color decisions — every day.
Subscribe Now — $14.97/month Go Yearly — $149 (Save 15%)Follow @thelandofcolor on Instagram for loads of free content about color and how to optimize your Paint Color DNA Monthly Subscription.
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