Until now, the emotional impact of tints, tones, and shades has never been truly revealed. 
Offering the full color spectrum in Venn diagram style infographics, these ebooks are an at-a-glance guide to connecting specific colors to targeted moods and messages. Customizing and communicating with color is made easy by illustrating how to connect finer nuances of color to the conscious, subconscious, and unconscious human response.