2027 Edition Complete Guide to What Colors Say
Every color carries a message, and every tint, tone and shade changes it. Color Secrets Unlocked™ maps those messages in 25 Colorgraphically Speaking™ Venn diagram infographics, an at-a-glance guide to connecting specific colors to targeted moods and messages.
The 2027 Edition takes the diagrams off the screen and into real life. Every section of the 20 color diagrams is now a real paint color from Benjamin Moore, Sherwin-Williams, BEHR, Pantone, Dunn-Edwards, Magnolia Home, Valspar, Little Greene and Farrow & Ball. A Color Data page follows each diagram with the paint name, brand, number, Munsell notation and hex code for all seven sections, plus a chart that plots their Value and Chroma. Black and White are plotted on the Color Strategist® Color Wheel, where the direction each one leans sets it apart.
Many know color is critical to design but find the selection process complicated and don’t know where to begin. The Seven Keys to Color Psychology and the new Color Speaks tutorial explain how color communicates, why Value and Chroma change the message, and how to choose color with intention. Three how-to pages show exactly how to read the diagrams, the charts and the wheel plots.
A 300-Word Bank links every mood and message word to its diagram, so you can start from the feeling you want and find the color that says it.
The 25 diagrams: Red, Orange, Yellow, Green-Yellow, Green, Blue-Green, Blue, Purple-Blue, Purple, Red-Purple, Magenta, Brown, Pink, Peach, Mint, Aqua, Lavender, Grey, Black, White, Brass, Bronze, Copper, Gold and Silver.
Format: Digital PDF, 61 pages
Your guide to what colors say for many projects and years to come.
