Lori Sawaya Color Strategist


I make Color Experts in my Camp Chroma online color training program where you learn the Practical Application of Extraordinary Color Expertise. I also love helping people choose the right colors and finishes for home and business.

color classes online


Camp Chroma is your online color training resource. Color Professional or Color Enthusiast once you see how color really works, you’ll never look back. Discover a modern approach that uses color measurements (color DNA) to get color right.

The Color PI


Can’t find the color you want? No clue where to start or spent a ton of money on samples and tweaking formulas? My Color PI services are the answer. I specialize in color science and know how to use it to find the colors you can’t find on your own. You can hire me. Click for services.

The Land of Color BlogCOLOR BLOG

Explore extraordinary content about color. Here’s where I share my color expertise with you. My color point of view focuses on the art and science of color. Be sure to sign up to get new content alerts!

Colorography Lab #colorographylabCOLOROGRAPHY LAB

A paint color’s Colorography describes the color for you in one glance. Quickly and easily find the colors you want. Colorographies map out the most helpful color details: hue, value, chroma and LRV of all the most popular paint colors from the major brands.

Shop The Land of ColorSHOP SERVICES | COLOR

Color PI Consulting Services • Haint Blue Paint Formulas and Chips • Swatch Right Paint-Peel-and-Stick Color Sample Decals • Ebooks • Discontinued Martha Stewart Color Chips.

What is LRV Light Reflectance Value of PaintLRV GURU APP

The LRV Guru app for iOS calculates color contrast ratios. It does the math for you. Scan samples with a Color Muse or enter manufacturer LRV data.

How to test paint colorsHOW TO TEST COLOR

Pssst… the secret is the circle shape! Swatch Right™ is the best tool for paint color samples because it is a neutral grey, paint-peel-and-stick, color sample decal with a holder tab.

Color Psychology EbookBUY MY EBOOKS

Color Secrets Unlocked Series. Volume 1 • Color Psychology and Meaning – Your complete guide to what colors say! Packed with infographics. English or Spanish.

Benjamin Moore Munsell NotationsPAINT COLOR NOTATIONS

Hue/value/chroma color notations for all major brand’s paint colors: Ben Moore, Sherwin Williams, and more. Check back often because new notations are added regularly.

Color Consultant Phoenix ArizonaPORTFOLIO

Whether you need a color for your front door or a complete color palette for your home, I am your go-to color expert. I offer e-design service or onsite. E-design with digital renderings is my most popular service.

Contact Lori SawayaCONTACT

Contact me if you’d like to learn how my services can solve your color conundrums or if you’d like to know more about Camp Chroma™. I really love it when you leave a comment on my blog posts and connect on social media!

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Am I seeing this color right?

You can stop second guessing what you think a color looks like.

The Color Strategist Color Wheel is an invaluable color tool that tells you what hue family a color belongs to.

Get the color wheel, plus instructions for how to use it for FREE when you subscribe to The Land of Color.

The Color Strategist Color Wheel by Lori Sawaya