U P D A T E: Since this post was first written, we’ve officially launched The Paint Color DNA Table — and the response has been incredible. From homeowners and interior designers to paint contractors, paint store employees, artists, and architects, a wide range of professionals and color lovers now rely on the Table to guide their paint color decisions with clarity and confidence.
We’ve heard time and time again: “I can’t imagine choosing colors without it now.”
And that’s exactly why we built it — to take the guesswork out of color and put real color data into your hands.
There’s an art and a science to color — not just paint colors, but all colors. If you’ve been following The Land of Color, you already know us as color nerds and the go-to source for color measurements, hue/value/chroma, LRV, and everything related to the practical application of various disciplines of color science.
Our goal has always been to make choosing paint colors easier and more empowering.
We’re proud to be the only resource that translates the science of color into a step-by-step system that helps homeowners and professionals make confident, informed color decisions.
I think it resonates because it’s practical — and it’s grounded in real color science. I always try to balance our “Tailored Color” approach with one of my favorite quotes from Fred Billmeyer, Jr., a chemist, color scientist, and author:
And now, something new is coming.
The anticipation is real — I’m bursting to share more! But my small (but mighty) team is wisely urging patience. It’s not quite ready for the spotlight just yet.
What I can say is that this next step builds on decades of work — years spent developing a practical, evidence-based approach to color, all of which is captured in my training course, The Four Pillars of Color, launched in 2016.
The Four Pillars of Color is the Architectural Color System for Professional Color Specification — yet it’s designed to be accessible, making it easy for homeowners and color enthusiasts to understand, apply, and grow their color knowledge.
You learn how to use a simple framework of hue/value/chroma and LRV to get the color design results you actually want.
Tailored Color™ – Get the Color Design Results You Want
I’ve shared a lot over the years across blogs, forums, and social media. It’s been such a joy to see this approach take root, and I’m more motivated than ever to keep going — to keep making this knowledge accessible, to keep pushing boundaries, and to keep showing how beautiful and transformative color can be when it’s grounded in data and guided by purpose.
Instead of holding back, I’ve decided to go bigger — and share more openly.
It might not be perfect right away (what is?), but I’m aiming for right. And that’s always worth the wait.
Stay tuned — something amazing is on the way. ✨
This will be revolutionary! Lori, thank you so much for the years of time, money, and effort it’s taken to create this invaluable tool, and for your heart-warming generosity in sharing it. Only a superhero would have persisted in speaking up for color facts despite those who not only cling to color misinformation, they spread it. The Color DNA Table is going to change everything, and it will be fun to watch the excuses and back-pedaling, not to mention the joy and relief from people who’ve been struggling with color, when they go to the Table and easily find answers.
Thank you, Sandy for all your support over the years.
You’re most welcome, Lori. You’ve earned every supportive word.