As an experienced professional architectural color consultant, I can’t imagine using just one brand of paint.

Practically speaking, it is not possible to work with national and international clients and specify just one brand of paint because access varies. Some brands have limited distribution and are strictly regional.  And just because a brand may be widely available, that doesn’t mean there’s a store in every neighborhood – your neighborhood.

Then there’s the issue of color.  Working with only one color collection is painfully limiting because one brand, one color collection can’t be all things to all projects.  Crossing brands to color match is possible but is dependent on skilled paint counter staff and that’s not something you can count on store to store.

I’ve done thousands of online consultations over the years so I know many people have to buy from their local hardware or big box store or commit to a long drive to the nearest professional paint store.  A road trip just to buy paint doesn’t always make sense.  The factor of budget can also be an issue; sometimes a $25 gallon of paint is the best fit for the project.  Not everyone has access to the designer brands promoted ad nauseam.

So, we need options.  You need to know what options you have for paint and you need to know prices so you can shop smart.

As per usual here on Color Budz, I’m going to share how I think color.  In this case how I think paint and this is the most important thing I want you to take away:

Comparing prices per gallon does not paint an accurate picture.

Comparing price per square foot is better in determining value.  Value is what we’re after and that means looking past price per gallon and delving deeper into what you get for your money.

The following infographic compares 24 brands and their respective top tier grades including the uber lux lines like full spectrum.  Remember, the uber lux lines can offer more in terms of quality be it ingredients, color, or both so you have to consider that in terms of their intrinsic value.  What’s interesting is some of the lux brands, priced per square, aren’t that much more expensive than standard brands.

Moral of the infographic is you may have more options than you thought.



You really can do this! Read these other blog posts and add to your color skill set.

  1. Bringing Perspective to Undertones
  2. Color Order Systems are Like…
  3. Learn How to Use a Paint Color Order System Now
  4. How To Master Overtones
  5. Etymology of the Term Overtone
  6. Color Overtones Review
  7. Does Color Math Scare You?