Welcome to The Land of Color

The Land of Color

Education • Design • Strategy

Welcome to The Land of Color

High Reflective White SW 7757 by Sherwin-Williams

High Reflective White SW 7757 Paint Blob
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High Reflective White 7757 Colorography

What is the Color Category?

WHITE – because of its Value of 9.59 and Chroma of 0.23.

Let’s call it HRW for short. The colors of white that are perceived as being “just white” belong to this Green-Yellow hue family neighborhood.

HRW is no exception. However, under certain light sources and contexts, you can see moments of greenish and/or yellow.

When it comes to all colors of white and off-white, Hue Family and Chroma are the two most important attributes.

Because GY Hue Family indicates it’s highly probably that it’s going to show up as “just white”.

Lower Chroma values – under 0.50 – is a clue that the color has the potential to shift with the inherent quality of light. Which is different from higher Chroma colors that are stronger in colorfulness and as a result have more oomph to stand up to bossy lighting.

Lastly, with HRW it’s smart to choose the Sherwin-Williams product that you want to use FIRST. Because you can’t get this color in any can of paint your want – it has limited availability.

Be sure to ask your paint pro about HRW’s hide. The existing color/substrate and application method matters when you’re painting with a color of white because most of them have poor hide and require multiple coats.

For example, one coat of primer plus two to three coats of HRW is not uncommon. Always buy the top tier paint because that will help with hide.

It’s always best to test. I recommend Samplize Paint Peel & Stick samples because they’re made with real paint.

How do we know how to categorize color? Because we have hue, value, chroma and LRV color notations that describe what colors look like. So, we can easily sort and categorize paint colors:

Whites
Value 9.12 to 10.00
Chroma less than 0.55
Off-Whites
Value 9.12 to 10.00
Chroma 0.55 to 1.15
Light Near Neutrals
Value 8.12 up to 9.12
Chroma 0.1 to 1.00
Near Neutrals
Value 0.1 up to 8.12
Chroma 0.1 to 1.00
Color DNA Table

Get Hue, Value, Chroma and LRV for Paint Colors

Our Color DNA Table has notations for 6,000+ colors from major brands including Farrow & Ball and Magnolia Home!

High Reflective White SW 7757 Hue Family

In context of its Hue Family neighborhood, 3 Y on The Color Strategist Color Wheel. The pink arrows point to where it fits in among the other colors according to its Value 9.59 rounded to 9.5 and Chroma of 0.23 rounded to 0.25. High Reflective White 7757 Hue Family

PICTURES OF HIGH REFLECTIVE WHITE

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