HUE is one of the major color attributes Colorographies illustrate for you. You can tell what hue family a color belongs to just by looking at where it plots out on The Color Strategist Color Wheel.
Hue Family is not the same as “undertones”.
- Hue Family is determined by measuring the color under a controlled light source called D65. D65 theoretically mimics mid-day light in northern and western Europe. The point or goal of using an illuminant isn’t to duplicate the light in your house or a building.
- The result of measuring color using a standard illuminant like D65 is objective color data values and notations. Big picture, the specifics of the illuminant don’t matter – like, don’t get too hung up on mid-day light in northern and western Europe part. Because the point of specifying an illuminant is agreeing on a single quality of light so everybody is on the same page. We need to specify an illuminant for measuring color so there is a controlled jumping off point, a consistent benchmark for analyzing and comparing colors.
- The Hue, Value, Chroma, LRV color notation is what you see illustrated on each Colorography.
- Notations are scientific, objective, consistent, and repeatable.
Whereas undertones (as most people attempt to apply the theory to specifying colors) is just somebody’s best guess about what a color looks like under whatever random light source they happen to be looking at it under. Not consistent. Not objective. Not science-based. Not repeatable.
Here’s how Colorography works:
- Looking for a color? Simply do a search in the Colorography Lab. Link to Colorography Lab
- The Color Strategist Color Wheel™ illustrates what hue family the color belongs to.
- Value is about lightness and darkness. It tells you how bright/dark | light/dark a color looks.
- Chroma is about vividness and dullness. It tells you how chromatic/grayed a color is.
- Light Reflectance Value (LRV) is about luminance. It tells you how much light a color reflects and conversely how much it absorbs.
This info comes from professional color measurements.
Think of it as color DNA or a color’s fingerprint.
Look for the #colorographylab hashtag on Instagram, Pinterest, Twitter and LinkedIN.
CONTEXT, CONTEXT, CONTEXT!
Here’s Balboa Mist OC-27 by Benjamin Moore in context of its Hue Family neighborhood, 2 Y, on The Color Strategist Color Wheel. The pink arrows point to where Balboa Mist OC-27 fits in among the other colors according to its Value 8.40 (rounded to 8.38) and Chroma of 0.62 rounded to 0.75.
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Colorography™ brings clarity to color by blurring boundaries between the art and science of color.
Using quick, at-a-glance infographics, you understand everything you need to know about a paint color including hue family, value, chroma, overtones and LRV.