We got ’em.
We measured ’em with our X-Rite Ci6X Series Spectrophotometer. (same instrument used in paint color labs)
And I can verify that BEHR has indeed succeeded in creating these colors using BEHR proprietary colorants and base paints.
For sure – BEHR has matched 10 best-selling white and near neutral/neutral paint colors from Benjamin Moore and Sherwin Williams.
Which means you don’t have to ask the paint counter folks at The Home Depot to try to color match any of these 10 colors. Because, again, BEHR has formulated exact matches.
Why is this a big deal? You might be wondering, “couldn’t BEHR just match these colors – any colors – before?
The answer is not so much. Some paint colors cross brands more gracefully than others.
Colors of white, off-white and light near neutrals are particularly challenging because the color of the base paint determines the final color.
And each brand’s colorants and base paints are different. BEHR’s base happens to be one of the whitest and cleanest there is – which also explains why their Ultra Pure White is the whitest-white paint color you can buy.
You’re always taking a risk getting a color mixed in a brand different from its home brand. Only way to know if it’s going to work is to have it mixed, let it dry and look at it or measure it. It might look good at the paint counter but. . . when you get it home, it could be a different story.
So, about those 10 colors.
Here’s the list of the Benjamin Moore and Sherwin-Williams colors that BEHR matched. Respective BEHR dupes are in the micro Paint Color DNA Table below. (the BEHR dupe is first followed by the original color)
- Chantilly Lace – Benjamin Moore
- Decorator’s White – Benjamin Moore
- White Dove – Benjamin Moore
- Extra White – Sherwin-Williams
- Simply White – Benjamin Moore
- Snowbound – Sherwin-Williams
- Agreeable Gray – Sherwin-Williams
- Repose Gray – Sherwin-Williams
- Revere Pewter – Benjamin Moore
- Accessible Beige – Sherwin-Williams
The new BEHR dupe color is listed first in the Table immediately followed by the original inspo color.
You can reorder the Table using the small black arrows next to each column header. Just refresh the page if you want the Table put back in order with the dupe color first, followed by the inspo color.
As I mentioned, this is just a “micro” DNA Table I made especially for this blog post.
The primary Paint Color DNA Table has color data values for THOUSANDS of paint colors from all major brands.
This freaking AMAZING color tool is Patent Pending and proprietary to The Land of Color.
Which means there is – nor will there ever be – a resource like this where you can search, sort, save and buy samples of paint colors from all major brands in one convenient place.
I highly recommend purchasing your own Color Strategist Color Wheel – click here. Because it will help you decode what hue family a color belongs to.
And that’s SUPER good news especially for those of you who are frustrated with the visual gymnastics and totally done with the theory that paint colors allegedly have “undertones”.
Undertones theory is a MAJOR paint point for many and completely opposite from the color tools that we carefully designed to Make Color Easy for you.D65/2° | *Benjamin Moore Alias Exists