WHERE YOU LEARN ABOUT COLOR

Confused About Color?
Color Enthusiast to Color Professional
We have the answers you seek
Easy to understand modules
Color Strategist Certification
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EXPLORE

The Land of Color Blog

BLOG

It’s all about a color journey. Yours too. Not just mine. Color Freaks welcome. Be sure to subscribe to our mailing list.

The Land of Color Services

SERVICES

Onsite or Online. A full palette of color guidance. From corporate color strategies to architectural color consulting.

The Land of Color Store

SHOP

Ebooks • Haint Blue Paint Chips • Swatch Right Color Sample Decals • Discontinued Martha Stewart Color Chips and More.

The Land of Color Ebooks

EBOOKS

Color Secrets Unlocked Series. Volume 1 • Color Psychology and Meaning – Your complete guide to what colors say! English or Spanish.

LRV GURU APP

LRV GURU APP

The LRV Guru app calculates color contrast ratios. It does the math for you. Scan samples with a tool called NODE +Chroma or enter manufacturer LRV data.

SWATCH-RIGHT COLOR SAMPLE DECALS

SWATCH RIGHT

Swatch Right™ is the best tool for paint color samples because it is a neutral grey, paint-peel-and-stick, color sample decal with a holder tab.

GET COLOR NOTATIONS

NOTATIONS

Hue/value/chroma notations for all major brands: Ben Moore, Sherwin Williams, and more. New notations added constantly. To enhance consistency and accuracy, we do the conversions here at The LoC.

About The Land of Color

ABOUT

You’re invited to explore The Land of Color. See where I’ve been. Most importantly, see where you can go. I’m Lori Sawaya and I built The LoC to share the journey of my going from not knowing to knowing about color.

Contact The Land of Color

CONTACT

We love to hear from our visitors! Contact us if you’d like to learn how our services can solve your color conundrums or if you’d like to know more about Camp Chroma™. Comments always welcome!