Welcome to The Land of Color

The Land of Color

Education • Design • Strategy

Welcome to The Land of Color

Color Expert

Lori Sawaya Color Strategist

Hello! I’m Lori Sawaya.

Whether it’s paint, wallpaper, materials, textile selection or other finishes, interior or exterior, I will guide you to the right colors for your project.


My super power is I have an immense capacity for digesting complex concepts and theories and transforming them into clear and actionable ideas and strategies. I excel in sorting out chaos and identifying key threads that need to be pulled in order to unravel complicated problems. Reweaving those threads in to simply beautiful and beautifully simple solutions is my happy place.

The perfect 50% creative and 50% scientific job for my super power didn’t exist. So, I created it. I am a Color Strategist. What that means is my color design process is science based and I know how to use special color measurements (think of it as color DNA) to help homeowners and property managers choose the perfect colors. 

14 thoughts on “Color Expert”

  1. Lori, Hope you don’t mind that I used your LRV graphic because it’s the perfect way to communicate this concept, and I gave you full credit with link to your article on LRV … http://hometipsforwomen.com/paint-finishes-paint-sheen

    Love all the wonderful things you’re doing & amazed I never discovered you before today. If you’re open to an email interview, I’d love to explore your site more and send over some questions. You simply type up your answers, I edit-publish-promote … and of course, we would weave your book into the story.

  2. Hi Lori – After many months of referring to your amazing charts and color wheels for paint color information, I finally subscribed so I could actually download/export the color DNA info into a spreadsheet that I can sort and manipulate when looking for the right color, in the right hue family. Unfortunately I have not been able to figure out how to export the color DNA list. Can you provide some guidance.

  3. Hi Christina,

    So happy to have been the one to introduce you to the amazing world of color DNA! 🙂 You made my day.

    We sell monthly subscriptions to access our proprietary database for a very affordable $9.99 per month fee.

    (UPDATE: The Paint Color DNA Table is now FREE. The data is protected from copying but I don’t mind screenshots)

    Our database of color notations is copyrighted intellectual property and protected from downloading functions both technically and legally.

    I don’t anticipate that we will ever offer the database for sale.

    It would be difficult to put a price tag on it because it’s taken an untold number of man hours to build.

    However, I do teach you how to build your own database exactly how I built mine in The Four Pillars of Color course. https://campchroma.com/courses/four-pillars-color/

  4. I’m taking the Four Pillars course and have registered for the forum. I have a question that I wish to post but don’t see that option anywhere. What steps do I need to take to ask a question? Thank you in advance for your help!

  5. HI! I am currently building a home with a basement apartment. The only windows are in the two bedrooms, facing East. I bought inexpensive cabinets from Home Depot that are pretty close to Behr Ultra White, I plan on doing the trim and doors in the same color. My question for you is, what neutral paint color would look good with these cabinets and trim/doors. I plan on using 3500 lumens lighting. The flooring is a lighter natural oak color, not a white oak, but maybe an oak with no stain…. I hope this makes sense. Your input would be greatly appreciated
    Thanks, Shelle

    1. Hi Shelle,

      My advice is get an inspiration piece. A rug, a textile, wallpaper – something with a colorway that you can use as a jumping off point that you can ‘pull’ a paint color from.

  6. W. Michael McDonald

    I notice in your paint charts the notation “Home Value 8”. Does the mean you consider 8 the ideal value for wall paint in a normally lit house?

    1. Home Value is about Chroma.

      Each hue has a different maximum Chroma. Some hues can go up to a Chroma of 12 or 14 while others max out at just 8 or 10.

      The Value level where that hue’s Chroma maxes out is its Home Value.

      So a Home Value of 8 tells you that you’ll find the most chromatic, saturated color possible – in that hue family – at a Value level of 8.

      This is a video all about Chroma. I speak to max Value levels around the 8:30 mark.

  7. Lisa Hughes Tagliarino

    Hi! I’m trying to buy one of your Haint Blue paints but unable to do so. Can’t figure out what I’m doing wrong 🤦🏽‍♀️ Help please! Thank you.

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