Lori Sawaya Color Strategist

Who me? (some background info)

Extraoridinary color expertise and graphic design acumen are my super powers.

I love to take super technical color concepts and reduce them down into usable nuggets. My Camp Chroma Online Color Training students are able to grasp highly technical curriculum because I am able to show them AND tell them – I literally draw them pictures of how color works. Colorimetry has never been this much fun.


• CEO and Creator of Camp Chroma™ Color Training Programs
• Certified Architectural Color Consultant
• Recognized Authority on Color Order Systems
• Noted Expert on LRV (Light Reflectance Value)
• App Designer of LRV Guru™
• Inventor of SwatchRight™ Paint-Peel-and-Stick color sample decal
• Author of “Color Secrets Unlocked” Series
• Color Designer of the “Color Legends” palette including Haint Blue
• VP and Website Chair for the *IACC-NA 2011-2013
• Founder of Twitter #ColorChat
• Admin/owner of Color & Paint Pro’s Group on LinkedIN

Color Strategist and *IACC-NA certified color expert specializing in architectural color consultation, color order systems, and colorimetry. Favorite color systems are Munsell, NCS, and The Master Palette found at The Home Depot.

*IACC-NA is the International Association of Color Consultants and Designers North America