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Tired of the visual gymnastics trying to see undertones?
There is an easier way to choose paint colors. And you found it.
A true industry game-changer. Paint Color DNA Studio is a searchable library of paint colors from all major brands. Instead of shuffling paint chips, search and sort by the color characteristics that matter, compare colors across brands, and understand exactly what you're choosing before committing to even a sample.
L · C · h°|Munsell Hue · Value · Chroma|LRV|Color made legible
Powered by the Color Strategy System™ · U.S. Patent No. 12,555,150
Meet the Studio
The Studio gives you a friendly framework to understand color. Color made legible.
The Studio replaces the chaos of undertones with straightforward color notations. Every dimension of every paint color is searchable, comparable, and visual, so you can find the right color and see exactly why it works. Here is how it makes the decision easier.
Pin down the exact color
Chasing one specific gray, greige, or white? Filter by the measured attributes that define it, LRV included, and narrow the field to a short list of real candidates across all the major brands. Fast.
Compare across brands, by the numbers
Stop trusting that two warm greiges are actually alike. Line colors up by LRV, value, and chroma and compare them mathematically, across and within brands. The data settles it.
Go lighter or darker, with confidence
Want to dial a color softer, stronger, lighter, or darker? See exactly how each dimension shifts, so you move with intention and not second-guessing. The precision of a custom mix, off the shelf.
What's inside
One studio. Exclusive tools to choose color CONFIDENTLY
A connected set of tools built on professional color measurement, and inspired by a patented workflow.
Searchable color data
Measured paint colors from all major brands, ready to filter, sort, and search.
Colorography™
A full visual profile for every color, one click away.
Color Strategist® Color Wheel
Your saved colors auto-plotted by hue, ready to export.
Find by HEX
Paste any HEX code and find the closest real paint matches.
Compare Window
A sortable side-by-side table of your saved candidates.
Paint Dot Generator
Turn any color into a clean, labeled paint dot or swatch.
Mood Board Maker
Compose and export client-ready boards from your palette.
Patented workflow
The Color Strategy System™, U.S. Patent No. 12,555,150.
A measurable color strategy, start to finish.
Paint Color selection reimagined
Find the colors you're envisioning. Here's the system you need.
You know the look and feel you want. But fandecks, paint store displays and websites just don't have what it takes to help you find it. Problem solved. Filter by LRV, value, chroma, and hue across all major brands, and the table narrows to your matches the instant you type.
Search the way you think
Type a plain range like 30-50 and the table filters the instant you type. No syntax, no Enter key. Or tap the mic and just say the color name or number.
Start from a whole color family
One-click pills jump you to Whites, Off-Whites, Neutrals, and Off-Blacks, while a clearly sectioned Munsell panel lets you search by hue, value, and chroma fast and easy.
Never get stuck
Every filter explains itself on hover, an on-demand tutorial walks you through, and help is always one click away. Turn the column sort arrows on or off to suit how you work.
Find by HEX
Already have a color in mind? Find the paint that matches.
Pull a HEX code from a website, a brand guide, or a photo, and Find by HEX returns the closest real paint colors, using a purpose-built matching algorithm that optimizes the code before it searches. The digital color you loved becomes a chip you can pick up.
Our HEX codes aren't ordinary. Every HEX in the Studio comes from the original spectral measurement of that color, taken in-house on an industry-elite X-Rite instruments. That makes them the closest thing to an "official" HEX a paint color can have.
From any color, you're one click from ordering a sample, copying the HEX, or opening it in the Paint Dot Generator.
HEX codes shown are from The Land of Color's measured spectral database. Click-to-copy inside the Studio.
Down to a few favorites?
Save the colors you like, and see at a glance how they work together.
Check Save on any color and it lands in two workspaces at once: a side-by-side table for comparing your shortlist, and a color wheel that shows how your picks relate. Both detach and move anywhere on your screen while you work.
Compare candidates side by side
Saved colors flow into the Compare Window, a working mini-table that shows the full data profile for each one. Sort every column just like the main table, and weigh your finalists against each other on the numbers that matter.
See how your colors relate, automatically
As you save, your colors plot themselves by hue on the Color Strategist® Color Wheel, with a legend built in real time. No setup, no plotting by hand. Click any color and its dot grows so you can read the relationships at a glance.
When the palette is ready, export a presentation-ready wheel with one click. Hue relationships, visible in seconds.
This is how we make color legible
Understand the color facts that matter, before you buy a sample or open a can.
Click any color name and its Colorography™ pops up: a complete, plain-sight picture of color characteristics. Hue, plotted on the Color Strategist® Color Wheel. How light or dark it reads. How colorful or neutral it is. How much light it reflects.
It's a factual readout on color you won't find anywhere else: instead of hoping for undertones to reveal themselves, you can assess paint colors on the same three dimensions your eyes see them in: hue, value, and chroma, with LRV as a bonus. One click, and the numbers become a picture you can read.
- Hue plotted by degree on the Color Strategist® Color Wheel
- Munsell Value scale: how light or dark
- Munsell Chroma scale: how colorful or neutral
- LRV scale: how much light is reflected or absorbed
Once you've chosen
Organize and Share Your Colors.
Choosing the color is half the job. Communicating it is the other half. The DNA Table, Paint Dot Generator, and Mood Board Maker work together, so you carry a color straight from its color data profile in the Table into a clean paint dot or a finished mood board.
Paint Dot Generator
Turn any color in the database into a clean paint dot, can lid, or swatch, labeled with name and number and ready to drop into mood boards, presentations, and posts.
Mood Board Maker
Build the board that communicates your color story. Layers, text, crop, background removal, an eyedropper, and your saved palettes, so you can pair wallpaper, fabric, and paint, then export a finished board to share.
Real problems, solved
The right system makes ALL the difference. Here is what changed.
Same database. Same measured approach. Now with the Studio's tools to get there faster. These are the people who pushed us to keep building.
This is my second time using it, and I feel confident I have the right paint color. Thank you.
I was able to narrow down the shade of gray I was looking for. So helpful.
I love comparing colors across and within brands mathematically.
The DNA Table helped me refine chroma and value and zero in on a smaller range of paint colors. Will def use again!
Helped me understand color in general. So grateful.
I can't imagine doing a future multicolor paint project without your solution and system. Bravo Lori!
Simple pricing · Cancel anytime
One subscription. The whole Studio.
🔒 Launch price lock: Join now and your rate stays put for as long as your subscription stays active.
Monthly
$24.99
per month · cancel anytime
- Full Paint Color DNA Studio
- Colorography™ for every color
- Color Strategist® Color Wheel flyout
- Find by HEX
- Paint Dot Generator & Mood Board Maker
Yearly
$249
per year · cancel anytime
- Everything in Monthly
- Two months free vs. paying monthly
- One payment, twelve months of Studio
You're in control. Manage, pause, or cancel your subscription anytime from your Account page. No emails, no hoops. Your launch rate holds as long as your subscription stays active; cancel and any future signup is at the price current at that time. Support is available Monday–Friday, 10 am to 5 pm MST.
Already a subscriber?
The Legacy Table isn't going anywhere, and it just got a facelift.
The original Paint Color DNA Table™ is now the Legacy Table. It's been upgraded to look and work just like the new Studio design, it will continue to be maintained and updated, and every subscriber, Legacy and Studio, gets free access to the Paint Dot Generator and Mood Board Maker. The Studio adds the tools that make it the Studio:
Swipe to see all columns →
| Feature | Legacy Table | Studio |
|---|---|---|
| Full measured color database & new Studio interface | Included | Included |
| Paint Dot Generator & Mood Board Maker | Free access | Free access |
| Colorography™ for every color | – | Included |
| Color Strategist® Color Wheel flyout with auto-plotting | – | Included |
| Find by HEX search | – | Included |
| Compare Window capacity | Up to 6 colors | Unlimited |
| New subscriptions | Closed | Open: $24.99/mo or $249/yr |
Questions, answered.
Can I cancel anytime?
Yes. You have full control of your subscription from your Account page: upgrade, manage payment, or cancel whenever you like, no emails required.
What happened to the original Paint Color DNA Table?
It's now the Legacy Table. It was upgraded to look and work just like the new Studio design, and it will continue to be maintained and updated. Active Legacy subscribers keep their original locked-in pricing for as long as their subscription remains active. New subscriptions are Studio only.
I'm a Legacy subscriber. Should I switch to Studio?
That's entirely up to you. If you want Colorographies™, the Color Strategist® Color Wheel flyout, Find by HEX, and the expanded Compare Window, the Studio is where those live. If the Legacy Table covers your needs, stay subscribed and keep your locked-in rate. Just note: if you cancel Legacy, that pricing ends, and resubscribing means joining the Studio at current pricing.
Where does the color data come from?
Every color is measured in-house on an industry-elite X-Rite spectrophotometer. The database spans paint colors from all major brands and keeps growing, built on more than 15 years of spectrophotometric measurement. The HEX codes are derived from that original spectral data, the closest thing to an "official" HEX a paint color can have.
Can I copy the color data?
You can copy what you need to identify and order a color: the name, number, brand, and HEX code (HEX is one-click copy). The full data profiles, CIE L, C, h°, Munsell Hue, Value, Chroma, and LRV, are view-only inside the Studio per our Terms of Use. The Studio's database compilation, design, and tools are protected works under the Color Strategy System™, U.S. Patent No. 12,555,150.
Do I get the Paint Dot Generator and Mood Board Maker?
Yes, both are included free with every subscription, Studio and Legacy alike. In the Studio they're fully linked to the DNA Table, so you can move from a color's data row straight into dots and mood boards.
Is there a tutorial?
Yes. The Studio includes an on-demand fly-through tutorial that walks you through every feature, plus a Help/Support button in the interface. A comprehensive video tutorial is also available on our YouTube channel.
When can I reach support?
Support is available Monday through Friday, 10 am to 5 pm MST. Use the Help/Support button inside the Studio or contact us through the site.
Start choosing confidently.
Stop the visual gymnastics.
Clear, easy to read hue, value, chroma notations don't prescribe color for you. They squash the chaos of subjective opinions so your eye can do what it's good at: deciding what looks right in your space. Look up the color data values (hue, value, chroma), and start making choices based on facts.
Studio is powered by the Color Strategy System™, U.S. Patent No. 12,555,150, Color Strategist® and Tailored Color® are trademarked. Color data profiles provided for use within the Studio under our Terms of Use. Support: Mon–Fri, 10 am–5 pm MST.
