What the color red says

RED text and images immediately demand your attention. Wouldn’t you agree? This podcast about red is worthy of your attention too.

ARE YOU A TETRACHROMAT? Women with normal vision see an extra wavelength of red that men do not. In addition, it is estimated that two to three percent of the female population may have an extra, fourth color cone that resides between the red cone and the green cone. That’s called tetrachromatic vision. Only women can be tetrachromats because women have two X chromosomes (men don’t), and that’s where and how this unusual color cone activation can occur. Essentially, tetrachromats have a finely tuned acuity for seeing more colors in the red neighborhood of the visible spectrum than the rest of us normal trichromats with only three cones: red, green and blue.

Whether you see a little or a lot, no question red is the color of primal life and energy force. It is the color of love, passion, romance, power, anger and violence. In short, it is the color of extremes. Often associated with survival, health and lusciousness, red raises your blood pressure and quickens your heartbeat. It is known to raise your body temperature too as it alerts and excites.  This infographic shares even more information about the color psychology of red.

Red is a strong color but it is important to remember that its immediate effects are only temporary:

“Any strong color will cause an immediate reaction that can be physiologically measured but the duration of the effect is not continuous. Red may increase blood pressure but after a length of time, the body will normalize this condition or even show an opposite effect. In addition, I doubt that any color designer with a bit of sensitivity will create interior spaces in bright primary hues as the dominant color (especially at the work place, schools and in health care).” — Frank Mahnke

I also quote Heinrich Frieling in this podcast:

“Everyone knows that a rise of blood pressure also causes a specific attitude of mind but it is also known that certain behavior will cause the blood pressure to rise; further it is known that irradiation with color also affects blood pressure. So, where is there the beginning and the end of the chain reaction?” — Heinrich Frieling 1990

What is that chain reaction all about any way? Join us for this podcast as Rachel, Kelly and I sort out some key points to help you better understand the power, intrigue, and meaning of red.

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